What is this course about?
Foundation For An Effective Follow-Up Sequence
Far too many marketers want to skip straight to the “advanced hacks” and “little-known tricks” that promise instant success…while ignoring the basic fundamentals of good marketing. That’s why Oli first lays the groundwork for an effective email campaign, making sure you understand the most important principles of how to structure an effective conversion sequence that WORKS.
The best email campaign in the world won’t do you a lick of good if your website can’t turn those clicks into conversions. So before you write a single email, you’ll first learn the anatomy of an effective offer page and apply it to your own website. When you’re done, you’ll have a sales-optimized offer funnel designed to sync perfectly with the conversion sequence you’re about to create. We’re often so close to our own business that it’s hard to step back, see it objectively, and write effective sales copy. But not to worry: we’ll give you templates for your 5 most important email sequences. All you have to do is fill in your company’s relevant details, then copy and paste them into your email campaigns. Email doesn’t get any easier than this.
Create Raving Fans & Generate Customer Referrals
Most marketers stop communicating after the sale. BIG MISTAKE! After someone has bought from you is the BEST time to continue following up. Learn a clever way to use NPS surveys in your post-sale campaigns to not only help improve your overall customer experience, but also to generate additional sales, positive reviews, and even referrals.