What is this course about?
In just 8-weeks you’ll get certified in Growth Marketing, learning from experts with real-world experience in a friendly, approachable environment.
Growth Mindset and Experimentation
Especially now, we all need to do more with a lot less. That’s OK, in this module we get scrappy. You’ll learn how to develop a growth mindset to help you move faster, and to lean on data to uncover insights that save you precious time and resources.
You’ll get our blueprint for running and tracking your growth experiments.
→ Full Funnel Growth:
You’ll learn the full growth funnel, and how you can take advantage of it to find new ways to grow your business. We’ll dive into strategies for awareness, acquisition, activation, engagement, retention, resurrection, and referral. As you can probably tell, we care a lot about strategies for RETENTION.
→ Growth Mindset:
Learn what growth is, and how to build a growth marketer’s skills. You’ll completely reprogram how you think about marketing companies and think like an inventive, creative, data-driven growth marketer.
The Growth Experimentation Template.
Module Two is all about getting into the heads of your most valuable customers, to uncover the leanest ways to convert them. Especially in challenging times, we need to fully understand who we are selling to, and how to talk to them to add value.
→ Day in the life mapping:
Get into the heads of your most important customers, so you can target them with the right messaging on the right channels.