Bretty Curry (Smart Marketer) – Google Performance Max Blueprint

What is this course about?

MODULE DETAILS

• ⊕What is Performance Max?
• ⊕How P-Max Differs from Other Google Campaign Types
• ⊕How P-Max Fits into Your Marketing Stack
• ⊕Case Study: How an Outdoor Brand Got 2.7X ROI with One P-Max Campaign

MODULE DETAILS

• ⊕Campaign Strategy: Goals & Setup
• ⊕Audience Signals Bidding strategy
• ⊕Listing Groups & Product Feed
• ⊕Case Study: Maximizing P-Max Conversions for oVertone
• ⊕Assembling Creative Assets for Successful Ads
• Campaign #1 Buildout: Leveraging Shopping for Efficient Growth
• ⊕Case Study: Auto brand 2x’s Revenue and gets 295% ROI

MODULE DETAILS

• ⊕Going Beyond Shopping for Scale
• ⊕Listing Groups & Shopping Ads
• ⊕Display Network for Scale / New Traffic & Customer Acquisition
• ⊕YouTube Ads – Video Strategy, Assets & Hooks
• ⊕Campaign Buildout #2
• Reporting Insights & Optimization
• ⊕Case Study: Health and Wellness Brand Gets 8.6K conversions with P-Max
• ⊕Action Items for Executing Your Blueprint

Download Bretty Curry (Smart Marketer) – Google Performance Max Blueprint