What is this course about?
- ⊕What is Performance Max?
- ⊕How P-Max Differs from Other Google Campaign Types
- ⊕How P-Max Fits into Your Marketing Stack
- ⊕Case Study: How an Outdoor Brand Got 2.7X ROI with One P-Max Campaign
- ⊕Campaign Strategy: Goals & Setup
- ⊕Audience Signals Bidding strategy
- ⊕Listing Groups & Product Feed
- ⊕Case Study: Maximizing P-Max Conversions for oVertone
- ⊕Assembling Creative Assets for Successful Ads
- Campaign #1 Buildout: Leveraging Shopping for Efficient Growth
- ⊕Case Study: Auto brand 2x’s Revenue and gets 295% ROI
- ⊕Going Beyond Shopping for Scale
- ⊕Listing Groups & Shopping Ads
- ⊕Display Network for Scale / New Traffic & Customer Acquisition
- ⊕YouTube Ads – Video Strategy, Assets & Hooks
- ⊕Campaign Buildout #2
- Reporting Insights & Optimization
- ⊕Case Study: Health and Wellness Brand Gets 8.6K conversions with P-Max
- ⊕Action Items for Executing Your Blueprint
Download Bretty Curry (Smart Marketer) – Google Performance Max Blueprint
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