What is Instagram Reels Marketing?
Instagram Reels is the latest format of Instagram Stories that can be used to create and share 15-second video clips either with your followers or, if you have a public account, with the larger Instagram community via the Explore page.
And since video content is all the rage now, top brands are using Instagram Reels for business marketing by sharing short video content to convey their branding and advertising messages on the Explore page as well as with followers, to gain massive traction.
As it rolled out to the majority of users in August 2020, this feature is being made available across 50 countries, including the U.S., making it an impeccable platform to interact with audiences and fuel your branding endeavors.
The timing is also fortuitous, given TikTok’s uncertain future in the U.S. as the Trump administration weighs either banning the Chinese-owned app entirely or forcing it to sell off its U.S. operations.
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Many brands already include Instagram as part of multichannel digital marketing strategies, and an option like Instagram Reels could create even more opportunities for brands to reach younger audiences and create unique branding and sponsorship opportunities.
Another advantage – Reels is a new feature built into the existing Instagram app. So there is nothing new for users to install or sign up for. Therefore, having a built-in user base increases the likelihood that Reels will be widely adopted.
The bottom line is Instagram Reels holds immense potential for business marketing and the sooner the brands will use it, the more they will understand how to make the most of this new feature from Instagram.