What is this course about?
Are you an entrepreneur who needs a high-converting sales page that works in today’s online marketing climate?
- Are you a new founder, coach, or consultant ready to put your work out there but don’t have thousands of dollars to pay a copywriter (yet)?
- Are you a freelance copywriter who is struggling with a client’s sales page and needs fast-track guidance to get a high-quality copy out in under a week?
- Or are you an aspiring copywriter who wants to have a freshly-minted professional sales page in your portfolio so you can get clients ASAP?
Join Alex Cattoni, Founder of The Copy Posse, for her 5-Day Write & Ignite challenge.
In this step-by-step video program, Alex will teach you the EXACT sales page formula and writing process she has used to help dozens of businesses execute multi-million-dollar launches and countless students land high-paying copywriting projects and clients.
What You’ll Learn In 5 Days:
Day 1: Quickstart Copywriter Checklist – How To Create A Bomb-Ass Sales Page Brief
Without a solid brief, you’ll kill conversions before you even begin to write your sales page. My 5-question copywriter checklist will help you get started on the right foot by really understanding your product, your prospect, and your unique selling proposition.
Day 2: The Wheel of Persuasion – The 6 P’s To Keep Them Reading
This powerful writing exercise will help you indoctrinate, educate and empathize with your prospects so that they believe in your product… and want it! The Wheel of Persuasion includes 6 proven writing prompts to help you build trust, create believability and inspire action.
Day 3: The Hot Offer Matrix – How To Map An Irresistible Offer
You’ll learn how to craft compelling copy for any product or service using my simple 4-point Offer Matrix. From conversion triggers to marketing must-haves to proven persuasion principles, this is the exact framework I use to make an offer irresistible.
Day 4: Proven Sales Page Formula – 16 Steps To Crazy Good Conversions
Now it’s time to put everything you’ve learned into action! You’ll get your hands on my highly coveted sales page formula — a step-by-step framework for writing a sales page from start to finish. Plus tips and tools on how to keep people reading, create effortless transitions, and use persuasive formatting.
Day 5: H.O.T Headline Formula – How To Get Attention With 3 Powerful Hooks
Voila! You have your sales page drafted! Now learn how to get and keep your prospect’s attention with powerful and precise headlines. You’ll get my H.O.T. headline formula, 3 powerful hook templates, plus my final sales page checklist so you can make sure it’s glossy, saucy, and Posse-approved!