What is this course about?
Module 1: Foundation
In this essential module, you’ll learn the fundamental principles, mindsets, and strategies needed to build an extraordinary brand and business in today’s world. You’ll discover how to set clear, inspiring goals, and remove any barriers that may be holding you back. Plus, you’ll learn the core concepts of brand-building and develop design thinking and creative skills.
Module 2: Customer
This module focuses on identifying and focusing on your most potential customers – your “Power Base.” You’ll learn how to uncover breakthrough customer insights by digging deep inside their minds, using our Field Research Guide and Training. You’ll also recruit real customers and learn from them to create your Customer Blueprint™.
Module 3: Strategy
In this module, you’ll challenge your current strategy and create a game-changing brand strategy and platform. You’ll define your “Onlyness” – your uniqueness – and translate it into a compelling brand story. You’ll also learn how to position your brand as the only choice for your ideal customer.
Module 4: Offering
Here, you’ll translate your insights and strategy into an extraordinary brand offering across The Five Brand Dimensions™. You’ll learn how to create value from the customer perspective, define and design your brand touchpoints, and design an exceptional total brand offering and experience.
Module 5: Engagement
This module teaches you why building relationships is the heart of branding, and engagement is the hottest word in marketing today. You’ll learn how to create an engagement strategy and plan and how to initiate, connect, and nurture relationships to ensure the growth of your brand and business.
Module 6: Operations
Finally, you’ll learn how to connect your brand to your business operations and culture. You’ll design your own Brand Playbook™ – your operational brand and business plan – and learn how to implement it with the help of your coach and the community. You’ll learn how to focus only on the vital few things that matter, design your operating system, and train your team to kickstart your transformation and create immediate results in your business.
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