What do you get in this course?
Module 1 Mapping Your Growth Engine
In this module, we’ll design and document a proven customer acquisition system that generates a consistent, predictable, and growing flow of new leads and sales on autopilot.
Module 2 Building Your Growth Scorecard
In this module, we’ll create simple scorecards and dashboards that communicate how the company is progressing toward its stated goals so you can make pivots when the data demands it…without having to invest in expensive tools and analytics solutions.
Module 3 Planning for Growth
In this module, we’ll design and install a growth planning “ritual” where, every 90 days, you and your growth team will gather to 1) identify data-driven areas of optimization, 2) set new growth targets, and 3) architect a plan to achieve your targets and goals.
Module 4 Clarifying Your Core Message
In this module, we’ll craft clear and compelling value propositions that help us achieve industry-leading conversion rates without ever resorting to “hypey,” aggressive, or dishonest sales tactics.
Module 5 Installing Revenue Maximizers
In this module, we’ll execute tested and proven tactics that increase average customer values by 50 – 100% and IMMEDIATE customer values by 15 – 30%…without launching new products or complicating your sales funnels.
Module 6 Diversifying Your Traffic Channels
In this module, we’ll activate multiple streams of awareness and traffic such that no single channel is responsible for more than 50% of our revenue.
Module 7 Expanding Your Audience
In this module, we’ll architect an “Idea Factory” that identifies and attracts broader audiences beyond the small group of prospects who already know, like, and trust you. (SIDE NOTE: This is THE BIG SECRET to achieving scalable growth.)
Module 8 Building a Growth Team
In this module, we’ll show you how to organize, attract, and enable a team of best-in-class employees, contractors, and agencies who are experts in their field and capable of working together to help your company achieve its growth goals.
Module 9 (BONUS) Securing Growth Capital
In this module, you’ll discover how to unlock all the capital and resources your business needs to fund its critical growth initiatives…even if you’ve been rejected by banks and VCs in the past.