What is this course about?
Learn From Real Life Madison Avenue Agency ‘Mad Man’ Marty Marion:
The Insider Secrets, Strategies & Tactics That Only The World’s Top Brands and Agencies Had Access To UNTIL NOW!
Join My Master Course Now, And Learn The Positioning Secrets Your Competitors Don’t Want You To Know
- Positioning Science is the most powerful strategy in any marketer’s toolkit by far. My new MASTER COURSE in Positioning is uniquely created for agencies, brand owners, consultants and marketers in every niche. As the creator of The Positioning MatrixTM – the world’s first mathematical model for creating a brand’s positioning platform – I literally ‘wrote the book’ on competitive advantage strategy to take massive market share away from your competitors, totally dominate your category and explode your revenue. AND I’M TEACHING IT ALL IN MY POSITIONING MASTER COURSE.
- Positioning is the science behind every leading brand in every category. It’s the reason why EVERY leader in their category IS the leader in that category.
- Positioning is how you totally control consumer and client ‘buying decisions’ about your brand, agency or service in your favor and away from your competitors.
Brand Positioning and De-positioning is what gets customers and clients to behave in favor of your brand and away from your competitors – whether it’s a purchase, a sign-up, a trial, asking for a quote, whatever. Brand positioning is the FOUNDATION that underlies EVERY aspect of marketing, but it’s only ONE aspect of marketing strategy.
Positioning Comes Before Branding
The real secret is how you use positioning and de-positioning across every messaging touch point in every channel to communicate your positioning (or your client’s) to your target audience. Don’t make the mistake of thinking that clever branding, a sharp logo, or a cool tagline is enough. It isn’t. It’s also NOT about how clever your creative is, or how much you spend on advertising. You do NOT want to out-spend your competitors, you want to out-smart them. Let me teach you how to get this right… or fix what you have now so it soars. Positioning is the underlying strategy of every successful marketing and advertising program and campaign. If your positioning is off, even a little bit, your marketing will not be as successful as it could be. Your POSITIONING STRATEGY and COMPETITIVE DE-POSITIONING STRATEGY must come first, THEN you develop all your BRANDING and MESSAGING elements to support and convey this positioning to your target audience. I’ll teach you everything you need to know to win.