What is this course about?
I mean, people have spent massive time and money stalking many of these ads… and some of the manuscripts were once thought to be lost forever (because, over the decades, I often did not keep samples of the steady stream of ads I pumped out). This collection has been carefully edited and transferred to digital form… which makes everything super-easy to access. It won’t take up nearly the massive space on your bookshelf as the original packages would, either. And while the ads are pure gold… they’re even more valuable with the added insight and back-story I’ve provided on each one.
Some of the stories behind the creation and execution of these pieces will give you an otherwise impossible-to-get window to the world of hyper-successful entrepreneurs, and how legendary copy gets created. You’ll laugh, you’ll be shocked and delighted, you’ll be allowed behind the scenes of advertising tales involving Gary Halbert, Jay Abraham, Dan Kennedy, Joe Polish, and a host of brilliant, semi-insane and ridiculously-successful entrepreneurs who are fearless about running outrageous ads (as long as they make money). My handle has, for many years, been “the most respected and ripped-off copywriter alive”… and it’s no idle boast. Marketers have desperately sought out my ads for decades, so they could both see what a great ad looks like…
… and absorb some of the mojo for themselves. Headlines, hooks, verb choice, positioning paragraphs, killer closing pitches, brilliant teasers, bullets that kept people awake at night… … every ad is a Grad School course in salesmanship, persuasion and evil-good marketing strategy. I’ve had uber-successful biz owners shyly admit that their entire campaigns were based on studying my ads and copy, and applying what they learned to their own efforts. I’ve also known that MANY so-called “famous” ads bouncing around have been incorrectly attributed to me… while others I actually have penned are not.
That’s why this amazing collection is such a hot ticket.