What is The Letter system?
For the first time ever I’ve “productized” my one-on-one system and created a top-to-bottom, soup-to-nuts online video program sharing every detail of my proven letter writing process. You’ll get every ounce of what used to be private access only for those writers I trained to work in my “copy shop” or in private mastermind groups where I’d get invited to speak.
Now, through step-by-step modules – with worksheet exercises, templates, and additional tools – you’ll have the ability to write letters that sell… for yourself or for pay as a hired letter writer to well paying clients.
What will you learn in The Letter System?
- How to tell the difference between “too hard” selling and my “welcomed guest” approach (get this right and you can write for clients who normally wouldn’t hire copywriters… which means ZERO competition for client work for you)
- Why you should NEVER start writing from a blank page (this is the ultimate fix to writer’s block and will allow you to crank out well paying client projects in record time)
- Long vs. Short: How to know when to write longer letters vs. when to write shorter ones (we’ll settle the long vs. short debate once and for all)
- How to “ask for the sale” in a way that makes readers LOVE you for it (Learned this little technique while studying screenwriting under a Hollywood script doctor)
- How to create an entire first draft in one afternoon… while walking in the woods/on the beach/literally laying in bed (I’ve made thousands of dollars without ever getting out of bed with this technique – No Pants living for real!)
- How to write sales letters for clients who provide ZERO information, are horrible unhelpful, and haven’t even created their product yet (in situations like this, I use a secret source of “proven” copy ideas to get the job done)
- How to craft a letter so perfectly clear and concise that even your clients will say “Wow! After reading your letter I want to buy my own product!” (Seems cheesy, right? I can’t even count how many times clients have said exactly that to me over the years)
- Why you can be terrible at every other aspect of writing, but if you master how to write short little bullet points like this you will 100% of the time generate sales for your clients (I’ll even give you more than 100 fill-in-the-blank templates to use)
4 secrets to writing headlines that do 80% of the selling for you… plus I’ll give you a massive swipe file of proven headlines you can use
- How to use the art and science of emotional intelligence and empathy to give the reader exactly what they need to know before they’ll buy (get this right and your client will love you for it)
- How to find “proof” elements (the part of copy that makes people trust you) for ANY client or ANY project or ANY service with just a few clicks of your mouse and the good ole’ Google
- Why 99% of writers getting starting in sales letter writing fail to get sales for their clients (HINT: they overthink the most crucial piece and kill what makes these letters actually work)
How to spot (and gather) good sources of writing inspiration to base your letters off of making it easier to deliver results
- 6 ways to start a sales letter which can be the difference between success and failure for your client work (HINT: the way I opened this letter is 80% why it works)
- My “start backwards” method for creating compelling letters that create desire in prospects and get them to buy even if they’re hardheaded, stubborn, or a full blown skeptic
- Struggle to stay productive as a writer? I’ll show you how to 3x your hourly wordcount so you can get much, much more done in a much, much shorter amount of time (as a sales letter writer… the faster YOU write, the more effective your copy is… I’ll explain why in the program)
- The #1 reason sales letters fail and what you can do to ensure you NEVER make that mistake when working with clients
- How to get your client to “write” the most important parts of the letters without your client having to write a single word (HINT: make life easy for the both of you)
- Why the first paragraph of your letter can make or break your ability to get sales (and I’ll show you 15 of my favorite opens that always work)
- The 2 types of research that you MUST do before you sit down to write (critical skill to develop if you want to earn the higher fees)
- Why your fear of selling can help you TRIPLE the results of your sales letters (it’s all about empathy and your ability to predict the future… more on this in the course)
- How to ethically get other people to write 80% of your sales letters for you (this might seem like a “lazy” trick but it’s actually the secret behind some of the most profitable letters ever written… all 6-figure sales writers know how important this technique is)
- The 1 question you can ask your client (or market) to make your sales letter stand out and get extraordinary results (HINT: stop avoiding the weakness/shortcomings of your product)
- Should you stick to a single niche as a sales letter writer? The answer might suprise you…
Outlining vs. “pantsing” your letters… which works best? (I’ll show you what my teacher taught me and why the “hybrid” approach works even better)
- The 7 ways to start a story in your letter that will get readers hooked and wanting more
Download Mike Shreeve – The Letter System