What is Webinars that Convert?
To quote directly from the website and the image above: The complete A-Z Blueprint for creating and delivering high-converting webinar funnels that flood your list full of raving fans, build massive trust and value, and quickly put your scaled-up profits on autopilot. The result is 5 CORE MODULES and a treasure trove of checklists, cheat sheets and templates that hold your hand through every step needed to achieve your first wildly profitable live webinar…
What can you find in Webinars the Convert?
MODULE 1: THE WEBINAR PLANNING PHASE
- 01 You’ll internalize the “big picture” lessons and strategies needed to execute a profitable webinar funnel.
- 02 Live Webinars vs. Automated Webinars: We’ll demystify the debate, and set you on a path that synergizes BOTH to maximize the profits you generate from your webinar strategy. (Hint: Most people jump straight into automated webinars. In this module, I’ll show you why this is a critical mistake.)
- 03 How to Choose a Webinar Topic that Converts: There’s a VERY exact science in choosing a webinar topic that leads to the sale. You can deliver an amazing webinar that everyone on the call praises you for, yet STILL not pull in any sales once you direct people to the “Buy Now” button. In this lesson, you’ll learn how to craft the perfect topic that leaves your audience delighted AND makes buying your product the natural next step.
- 04 Tech Made Easy: How to quickly choose, assemble and TEST out your tech and webinar platform in order to ensure a glitch-free experience once you go live. Once you get this right, a tremendous weight is lifted, and you’ll feel more confident and ready to deliver a stellar presentation. We’ll explore popular options like LeadPages, ClickFunnels, Hangouts, GoToWebinar…as well as some under-the-radar options that may prove to be an ideal fit for your biz.
- 05 The Golden Rules of High-Converting Presentations: Ever wonder how your content should flow? How much pure content vs. how much selling you should do on the webinar? How many slides you should include, and the amount of time you should spend on each? How about fonts, colors, images and animations? After delivering over 220 LIVE webinars, I’ve tested them ALL and pinpointed the best practices for EACH of these elements. As a student of Webinars That Convert, you’ll bypass years of testing and optimizing and implement only the MOST EFFECTIVE methods right out of the gate.
- 06 Master the 3-Phase Webinar: High-converting webinar presentations all include 3 distinct phases – The Emotional Why, Teaching, and Selling. In this section you’ll learn how to tell engaging stories, craft emotionally gripping hooks, and naturally transition into a high-converting sales offer that addresses your prospects’ deep desires and motivates them into action!
MODULE 2: THE PRE-WEBINAR PHASE
- 01 Nailing Your Webinar Registration Strategy – You’ll learn the best days and times to schedule your live webinars, the copy and images to include on your registration and confirmation pages, and WHERE to place your social sharing buttons to encourage VIRAL traffic to your webinar.
- 02 Avoid “no-shows” and boost attendance by up to 40% with the perfect onboarding email sequence – Nothing is more frustrating than expecting 100 people to show up on your webinar, and then seeing that only 10 of them actually made it! With attendance shooting down, it’s become CRITICAL that you deliver a well executed email sequence that not only ensures they show up on the call – but that they show up in a focused, engaged, and highly-motivated state. Without this, you’re literally throwing money down the drain. (Those leads weren’t free, ya know?)
- 03 5 FREE Marketing Techniques to Boost Registration – Swiped from my personal vault, you’ll learn 5 surprising techniques that fill your registration sheet at NO additional cost.
- 04 Facebook Ads that Fill Your Virtual Seats – In this lesson, you’ll learn the Facebook advertising model that I designed SPECIFICALLY for webinars (you won’t learn this anywhere else) – which results in a dramatically lower cost per lead and virtual rooms packed in with only your most targeted and motivated buyers. In short, never speak to an empty room again.
MODULE 3: THE LIVE WEBINAR PHASE
- 01 The 10-Point Preparedness Checklist – Just like a pilot would never take off without a mandatory systems check, you should never jump on the call without first running through this checklist. Avoid embarrassing blunders and costly glitches by learning how to rehearse the right way (without overdoing it), testing your slides and audio, prepping your Q&A, and creating a backup plan should anything backfire. (Skip this at your own risk.)
- 02 How to Turn Your VA into a Stealthy Sidekick: The specific tasks, instructions and toolkits to hand off to your virtual assistant that transforms them from a mere assistant to a KEY contributor to your bottom line. And if you DON’T yet have a VA… this module will empower you to hire one for your next webinar and immediately see a massive return on your investment.
- 03 How to Create a Pre-Party Experience – Establish a deep instant connection with your audience, and instill confidence in them that the next 60-120 minutes will be of MASSIVE value.
- 04 The 6 Smart Webinar Engagement Techniques – Lighten up and excite ANY crowd by implementing these simple strategies that keep your audience in a focused learning state throughout your entire presentation. (Hint: If ever you sense that you’re losing their attention, quickly reach into this bag of tricks to get things back on track).
- 05 How to Create a Sales-Generating Q&A Session – Do NOT miss the opportunity to use the Q&A period to drive sales. Every question asked by your prospect is essentially them asking for your permission to buy – learn how to grant it to them with compelling answers that hit their emotional sweet spots while satisfying their rational minds
MODULE 4: THE POST-WEBINAR PHASE
- 01 How to get the most out of your webinar replays – What’s the ideal amount of time you should keep a replay available? How do you encourage viewers to watch it and take immediate action? In this lesson, you’ll learn the strategies I use in my own business plus the super-simple tech set-up I use to implement it.
- 02 The Webinar Follow Up Sequence – It goes without saying that not everyone will hit “buy” right after the webinar. In fact, for most, your webinar puts them in a “buying state,” but they still require the right information, motivation, and gentle nudging to get them to the finish line. I’ll show give you the EXACT sequence I use to put my audience’s minds at ease, maximize enrollment and extract the most profit from every webinar.
- 03 The Ultimate Sales Booster Sequence: What do you do when people on your internal list never even sign up for your webinar? This is where most folks give up, which is a HUGE mistake and leaves thousands of dollars on the table. I’ll show you the specific levers you need to pull (and the super delicate copy) that goes into crafting a special email sequence designed to engage and convert those “non-registrants” that you had all but given up on. By following this template, not only can you salvage some sales out of your non-registrants, but it may even become your HIGHEST converting segment.
- 04 How to know if your webinar strategy is working – This lesson will show you what metrics you can ignore, and which you ABSOLUTELY must track like a hawk if you want to optimize and increase your sales with each subsequent webinar. This is how our most successful students have used the program to systematically and predictably scale up their revenues to game-changing levels.
MODULE 5: THE AUTOMATED WEBINAR FUNNEL
- 01 The big picture strategy and automated webinar funnel blueprint that puts your profits on autopilot and allows you to FINALLY enjoy this little thing called “passive income.”
- 02 Why you absolutely MUST resist the temptation to create an automated webinar funnel before you’ve already delivered the live experience. (Most people who jump straight into the automated version set themselves up for failure.)
- 03 How to choose the right evergreen platform (StealthSeminars, Webinar Jam, Click Webinars, Zoom, etc.)
- 04 Effortless funnel creation – How to leverage the assets you already created in the 4 phases above to quickly PLUG into your automated webinar machine and have it up and running in a matter of hours.
- 05 How to create scarcity and urgency (with integrity) EVEN in an automated webinar funnel.