What is this course about?
Are you confused by all of the different marketing methods to choose from? Do you want to find something that will produce measurable results and doesn’t require you to be a rocket scientist to use?
The Fastest, Least Expensive, and Easiest Way to Increase Your Sales is With Email But…
Almost everything you’ve learned about email marketing is wrong. Read this letter and discover the secrets for writing emails that get opened, read, and acted on so you can mind the gold sitting in your business right now.
It used to be pretty simple. We had a choice of direct mail, display advertising, Yellow Pages and, for some, radio and television. Today, we are bombarded with new, “hot” marketing methods almost daily. Facebook, Twitter, Instagram, YouTube, Google content network, AdWords, banner ads, LinkedIn, SEO, podcasting and much more. It’s enough to make even the most zen-entrepreneur pull their hair out by the roots. Email is the ONLY marketing method that’s ultra-easy to use, doesn’t require you to pay an expensive expert to run, is nearly free, only takes minutes a day to implement, and is 100% proven to get consistent results in the three key areas of business: converting leads to customers or appointments, retaining customers and generating referrals.
But No One Reads Their Email, Dave!
The death of email marketing is not only greatly exaggerated, but it is also a downright lie! Here are the cold, hard facts that should warm even the biggest skeptic’s heart:
There are over 6.32 billion email accounts. This figure is predicted to reach 7.71 billion by 2021 which is a growth of more than 22% – Radicati Group (2017)
- 72% of consumers say that email is their favored conduit of communication with companies they do business with. 61% say they like to receive promotional emails weekly and 28% want them even more frequently. – MarketingSherpa
- 66% of consumers have made a purchase online as a direct result of an email marketing message – Direct Marketing Association
As you can see, email is alive and kicking, but most entrepreneurs don’t get results with email because…
Most Emails Suck!
I agree with marketing guru, Dan Kennedy, when he says that “the number one marketing sin is being boring.” And most of the emails I receive, and I’m sorry to say, most of the emails you probably send, are real snoozers. The subject lines are boring so no one opens the email. The first sentence makes people fall asleep and hit the delete button. The body of the email is either content-rich or a straight pitch – both of which send your email directly into the bin. (Yes, “content-rich” emails are just as bad as pitch-only emails.)
However, if you write emails to your list the RIGHT way, they will:
- 1. Get opened. Your subscribers will eagerly look forward to receiving your emails and complain when they don’t receive them. (Yes, that’s hard to believe but it’s true.)
- 2. Get read. Like a good radio or television show, your subscribers will be enthralled and eagerly consume your every word. (Don’t worry if you don’t consider yourself to be a “writer,” I’ll show you how easy it is in a minute.)