What do you get with this course?
Part I: My ‘Conquering Campaign’ Blueprint
In this section — which you can get through in a little over an hour — I give you my ENTIRE end-to-end blueprint for writing email campaigns for myself OR any client.
I’ve put it at the start to give you a ‘quick win’…
Because by the end of it, you will know almost everything I do about writing an effective email campaign.
- How to calculate your cart-open duration for any sale
- The best day and even time to close your cart
- EXACTLY how many emails to send on each day of the campaign (based on two factors I’ll tell you how to measure)
- The 4 things you need to find out from your client before you write a campaign
- When to suppress buyers from sales emails — and when not to
- How “launch” emails should differ from the “regular” emails you send your list (trust me, you will NOT work this out just by watching what I do and trying to ‘deconstruct’ it — you’ll see when I tell you)
- What to write in your launch emails — and how they should change over the course of the campaign
- How to get away with sending 8 emails in a day — and have people LOVE you for it
- How to ‘recycle’ previously-written campaigns without burning out your list
- How to predict ahead of time how many sales you’ll get on each day of a campaign — and how to bend the “sales curve” at will
- How to write a sales page for your campaign (and how to work out if you even need one at all!)
- And a LOT more!
Part II: Advanced Email Warfare Strategies
In Part II, I get more advanced, and assume you have total control not just over the copy … but also over the offer, and how you package, frame & present it.
I also give you some more controversial (but DEVASTATINGLY effective ) techniques for massively jacking up your response & sales. You do not HAVE to use these (and if you’re squeamish about a little online hate, I recommend you don’t) … but BOY are they effective.
- How to adapt my framework for promoting websites … winning contests … launching bestselling books … or anything where it would help to have a huge mob of people doing your bidding
- The 6 iron-clad rules of offers that BLOW the barn doors off
- The UNBELIEVABLE selling power of a “star-aligned” offer << This might just be the most powerful lesson in this course…
- How to make buying from you a virtuous “cause” your customers RALLY behind
- Two simple ways to make your campaign more entertaining than NETFLIX!
- How to ADD value to your offer by literally REMOVING value
- Why adding ‘fast-action’ bonuses can be a TERRIBLE idea…
- How to make your campaign go VIRAL with the “Trump x Hitler” strategy << I nearly did NOT include this lesson in the course, because it’s one of my most powerful secrets for getting free attention — and no, it’s not just “be controversial”
- How to profit even from people who DON’T buy your offer…
- And more!