What is this course about?
HERE IS A BRUTAL TRUTH ABOUT B2B Marketing Strategy Playbook : In the majority of companies, marketing is perceived as a lot of effort for little result. A waste of money. Sales teams don’t believe in marketing because they simply don’t see the marketing impact on sales and revenue. They think that marketing is all about visiting trade shows and conferences, designing slides, working on branding, and spreading the content on social media — without helping them generate high-quality leads and closing more deals. As a result, every single team meeting ends with marketers going red-faced when sales and executives ask:
“WHERE are the leads?” Have you ever been in these shoes? If yes, you know what’s going to happen next. You become an order taker getting tasks from sales and executives, and limit marketing campaigns to:
Gated e-books to get contacts that are transferred to sales as “leads”
Landing pages that promote demo calls without giving an idea of what the product is all about, price, use cases, etc.
Writing scripts and setting up automated cadences for SDRs
Producing salesy content about product features and publishing company news that delivers 0 value to your market
Webinars that are sold as educational events but in reality are pure product pitches
You know how lousy it feels and that this “marketing” is doomed, but you’re blamed for poor performance.
You realize that you are burning out your market, but you can’t stop because this is the only way to not get red-faced during team meetings.
You understand that marketing should be done differently and try to present the ideas, but they get shut down in the process.
And the worst thing is that you start questioning your credibility and ability to deliver.
“In just 1 week, the Full-Funnel Strategy course revolutionized how we look at complex B2B sales at Bothrs. I’ve managed to make myself absolutely irreplaceable for my company. Not only that, I’ve positioned myself as a coach and support for people in sales and for the people in our spin-offs.
Instead of being pigeonholed as marketer, I’m also very involved in the building of the sales operations (from outreach sequences to building sales pipelines and the buying committee nurturing).
Allowing me to grow into a true Full-funnel marketer. Normally, our founders do the strategic stuff mostly between the two of them, but now that one is on leave, I’ve been asked to replace him in the quarterly strategy week. Meaning, I’ve been trusted to help make decisions on the highest level.”