What is this course about?
Social media and content platforms may have revolutionized the world of digital marketing… but here’s the cold hard truth:
You don’t own your social media audiences.
Not only are you at the mercy of the constantly-changing algorithm that can disrupt your reach at any moment, but you have very little control over what your actual fans and followers even see…
And all it takes is for one of these giant platforms to crash or for your account to get hijacked – and all the work you’ve put into building your audience can be taken from you in an instant.
Luckily… your email list is different. You own it.
You get to decide how often your subscribers hear from you and you get to dictate exactly what messages they see — without worrying about the dreaded algorithm, widespread outages or other social shenanigans that stand between you and the people who want to hear from you.
Plus when it comes to email… 99% of users check their email every single day and most of them open their inbox first in the morning – before looking at social media or even checking the weather…
And with over 4.1 billion email users and counting — this “old-school” marketing medium isn’t going anywhere.
Email is still the single best way to nurture your leads, build authority, and execute epic launches…