What do you get in this course?
MODULE 1 FOUNDATIONS OF SUCCESSFUL B2B LEAD GEN
Lesson 1: Mindset Is Everything
- Discover why it’s all about focusing on helping the customer, not selling them.
- Lesson 2: Intro To Outbound Prospecting
- Learn the difference between push vs pull marketing and the right way to do each.
- Lesson 3: 3-Step Process For Landing Meetings
- Master turning complete strangers into new conversations and booked calls.
- Lesson 4: Dialing In Your Niche & Avatar
- Walkthrough dialing in your avatar and what to do if you have multiple different ones.
- Lesson 5: Dialing In Your Messaging
- Understand your audience’s “flavor of pain” and craft short, powerful messaging.
- Lesson 6: Optimizing Your Digital Presence
- Learn the 8 key areas for optimizing your online presence and perception.
- Lesson 7: Workflows & Daily Rituals
- Create a simple, repeatable, daily outreach ritual so your pipeline is always full.
- Lesson 8: Tracking Opportunities In Your CRM
- Track the interest levels of your prospects without it being time consuming.
- Lesson 9: Tracking Your KPI’s
- Use the KPI template to stay organized and track your lead gen systems effectiveness.
MODULE 2 BUILDING YOUR LIST
- Lesson 1: Your List Building Mindset
- Understanding why precision over quantity is the key to fast results.
- Lesson 2: Defining Your Targeting Criteria
- Become crystal clear on exactly who you’re targeted so they’re easy to reach.
- Lesson 3: Building Lists Within LinkedIn
- Leverage the best practices within LinkedIn and Sales Navigator.
- Lesson 4: Building Lists With Email Databases
- Learn what databases are best for your niche and how to find decision makers emails.
MODULE 3 ENGAGING YOUR LIST
- Lesson 1: Proven Messaging Principles
- Create high-converting messaging with AJ’s tested cold outreach checklist.
- Lesson 2: Stages Of Awareness
- How to know exactly what to say based upon your prospects state of awareness.
- Lesson 3: Copywriting Frameworks, Templates, & Training
- Use these proven plug-and-play templates to start driving high-quality leads today.
- Lesson 4: Writing Sequences
- Learn how to follow up with anyone without being annoying.
- Lesson 5: Personalizing Your Outreach
- Discover how to make all of your outreach look and feel personalized.
- Lesson 6: Real Cold Email Breakdowns: Good & Bad
- Walkthrough examples AJ has sent and avoid the mistakes he’s made for you.
- Lesson 7: Proof You Can Do This
- How to overcome “imposter syndrome” when getting started with your outreach.
MODULE 4 CONVERTING YOUR LIST
- Lesson 1: Converting Leads Daily
- The first thing you should do before you start prospecting every day.
- Lesson 2: From Interested To Booked Call
- How to effortlessly move someone from just being interested to booking a call.
- Lesson 3: Handling Objections & Concerns
- Use AJ’s proven templates for overcoming the most common objections.
MODULE 5 FINE-TUNING YOUR FUNNEL
- Lesson 1: Relevant Regulations & Compliance
Learn everything you need to avoid so you can prospect safely.
- Lesson 2: Optimizing The 3 Keys To Success
The three things to focus on above else to generate consistent high-quality leads.
- Lesson 3: Benchmark KPI’s
Discover the exact benchmarks so you know if what you’re doing is working or not.
MODULE 6 SCALING & AUTOMATION
- Lesson 1: The Pro’s & Con’s of Automation
- What you need to know about automation before ever using it.
- Lesson 2: LinkedIn Automation Tools
- Best practices for leveraging LinkedIn automation tools to maximize conversions.
- Lesson 3: Email Automation Tools
- The technical set-up for email automation and email deliverability
- Lesson 4: Fine Tune The Right Things
- Wrapping up everything you’ve learned into a repeatable and effective lead gen system.