What is this course about?
Gifting has amazing potential to accelerate your company’s growth, if it’s done thoughtfully and strategically.
So it’s important to be intentional about your overall gifting process and create an effective gifting *strategy* instead of relying on guesswork, last-minute panic shopping or generic gift cards.
The perfect gift demonstrates how much you value the recipient and your relationship with them.
The whole point of your gifting strategy is to make your company stand out in the minds of your gift recipients, by NOT being like everyone else and giving the same meaningless gifts at the same predictable times of year. Instead, the aim is to surprise and delight so that your gifts are highly memorable, no matter what the budget or occasion.
Because when your Very Important People know that you care about them enough to give the most thoughtful, most meaningful gifts, unexpectedly and unconditionally…
…your company will benefit in so many ways:
- You’ll impress key prospects, make yourself unforgettable to new contacts, gain favor with gatekeepers, and spark high-value lifelong relationships.
- You’ll always know exactly what to choose as a gift, and your gifting occasions and budget will be planned out well in advance.
- You’ll be able to gift to the same recipient repeatedly without becoming boring or predictable, by making each gift build on the one before it so that your relationship grows stronger each time.
- And you’ll leave your gift recipients with high, yet entirely achievable, expectations of you and the brand you represent. They’ll know that you adhere to the highest standards and go the extra distance to get results.
Download John Ruhlin – Giftology
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