What is this course about?
If you learn to write, you can change your life.
INSTRUCTOR’S NOTE — WHY I MADE THIS COURSE
Welcome to my life’s work
11.3 million. That’s the number of views the “content” we created for our clients got over the last nine months. People want me to talk about growth hacks or loopholes we found with Facebook ads. But our formula comes down to one thing we believe does a healthier job of capturing what we do: storytelling.
The words you put out in the wild have the power to move the masses. Getting people to read your blog post, homepage copy, or newsletter gives you a few priceless minutes to make an in-depth, intellectual connection with anyone, anywhere in the world. Growth begins with words. Stories, they move people.
And moving people is magical for building your thing on your own terms, without worrying about competition.
The reason is simple:
- People don’t desire products. They desire feelings that products give them.
- And storytelling is an incredible tool that acknowledges such distinction, a tool so few people are capable of using or understand the true potential of.
- Writing is the most radical thing you can do without spending any money.
I first realized the power of storytelling back in 2014. From my little desk in my little room from the middle of nowhere, I was publishing stories that generated more traffic than by those companies with an army of writers.
It was true. The writing was the most radical thing you could do without spending any money. My stories were traveling the world while I slept, searching for opportunities on my behalf.