Who is Marketing For Developers for?
Marketing for Developers is for programmers who want to earn an income from the products they create. I wrote it specifically for these three stages:
“I want to build a product, but haven’t found an idea.”
“I’m building a product, but haven’t yet launched.”
“I’ve launched, and I’m looking for my first 100 customers.”
These tactics will also be useful for startups and teams to review together.
What will you learn in this course?
This course dives right into actionable strategies you can try with your projects right away to earn an income from the beginning.
Build Something People Want (2 hours)
As a developer, our tendency is to stay in and work on a project until it is absolutely perfect (in our eyes). This first part explains how that is actually the reverse of what you should do when launching, and how talking to customers is more valuable than adding one more feature.
The Lean Marketing Stack (45 mins)
This chapter is all about how to implement the proper tracking so that you can follow the customer journey from first interaction through the sale. We want to have these processes in place in order to set legitimate goals.
What To Do Before You Launch (45 mins)
Us developers are often turned off by the marketing side of a product business. In this chapter, I’ll make branding and design feel digestible so that you don’t spin your wheels and can launch with something that looks great.
Launch Plan & Checklist (20 mins)
I see so many people jump the gun when it comes to launching. If executed poorly, a launch can be deflating and sometimes even humiliating. I’ll help you avoid all that by creating an easy-to-follow product launch plan.
Growth & Sales (1.5 hours)
Once your product is out in the world, we need to find a way to get more eyeballs on it. In this chapter I’ll give you six very different strategies for bringing in more traffic and sales.
I also wanted to include interviews I conducted with some of today’s top product creators to learn even more about building and launching a product. You’ll also find some helpful worksheets and guides to organize some of the things we talk about in the course.