What is Conversion XL – Digital Psychology and Persuasion Minidegree
This is a comprehensive training program that will give you the theoretical knowledge and empirical know-how to optimize your website and marketing strategy for persuasiveness and appeal.
Watch video lessons, read research studies, view conference lectures, and complete exercises to unlock the certification test. Pass the test and become a CXL Certified Digital Psychology Specialist.
What will you learn in Digital Psychology and Persuasion Minidegree?
Track 1: Psychology Foundations
Key behavioral principles and how they shape online behavior.
- People and Psychology
- Attention Basics
- Decision Making
- Learning and Memory
Track 2: Neuromarketing and Persuasion Models
This track explores how to appeal to your user’s nonconscious mind via biases, cues and triggers, and other persuasive techniques.
- Intro to Neuromarketing
- Applied Neuromarketing
- Nonconscious Motivation
- Cognitive Biases
- Building Trust
- Building Habits and Loyalty
- Influence and Interactive Design
- Psychology and neuroscience for CRO
Track 3: Applied Behavioral Psychology
Learn how to implement the theories and methods you’ve learned in tracks one and two.
- Psychology of Websites
- Psychology of Products
- Psychology of Communication
- Psychology of Pricing
- Social Proof
- Salespage Copywriting
- Principles of Persuasive Design
- Developing & Testing an Emotional Content Strategy
- Heuristic Analysis Frameworks for Conversion Optimization Audits
- Psychological Backfiring
Download Conversion XL – Digital Psychology and Persuasion Minidegree