What is Adwords IQ Academy?
This is a multi-module online course with heavy focus on technical learning (the platforms and the services themselves). I will give you step-by-step guidance on how to set up a campaign, select ad groups and keywords, then optimize your ads through keyword management and negative keywords. And that’s just the beginning…
You will learn the difference between PPC and SEO, how to write good ad content, best practices and how to avoid common mistakes. I’ll also show you CPA techniques, advanced tracking techniques and how to properly audit an existing AdWords account that you’ve taken over.
By the end of the course, you will know the components of a successful AdWords campaign – as well as a basic mastery of how online advertising works.
Because there is so much content here in AdWords IQ Academy, I have decided to set you up for total success and release one module a week for eight weeks! This is the best way for you to learn this content and implement it successfully into your business model!
What will you get inside Adwords IQ Academy?
- Access to a video library with over 40 video lessons.
- 3 months FREE access to a private student’s only Facebook group.
- 3 months FREE access to my Live Account Audits.
- Lifetime access to future updates & new videos.
- Priority access and pricing on all future courses & events.
Modules you will get inside Adwords IQ Academy:
Module 1: The Basics – Foundation Ads Overview
- What It Is
- How It Works
- Who It Works For
- Who It Doesn’t Work For
- How And Where Do Ads Appear
- How The Auction System Works
- How Keywords Work
- Account Structure
- Writing Ad Copy
- Ad Extensions
Module 2: Setting Up A Search Campaign
- How To Set Up An Account
- Using Google Keyword Planner
- Exploring the AdWords Interface
- How To Create Your First Campaign
- The Process of Creating Ads
Module 3: Setting Up Your First Campaign
- Fundamental Thinking And Outlining Before You Begin
- Choosing Your Campaign Type
- Ad Design Basics
- Traps To Avoid
Module 4: Setting Up Shopping Ads
- How to Set Up Your First Shopping Campaign
- Create Product Groups
- Setting Your Bids
- Adding Negative Keywords
Module 5: Setting up Gmail Ads
- Getting Started With Gmail
- Why Gmail is So Powerful
- Growing Your Audience
Module 6: Landing Pages
- Setting Up Your Lead Generation Landing Pages
- Find A Solution
- Template’s That Convert
Module 7: Tracking & remarketing
- Conversion Tracking
- Phone Call Tracking
Module 8: Monitoring, Optimization, And Reporting
- Search Term Reports
- Auction Insights
- Location Reports
- How To Calculate ROI
- Setting Up Experiments
- Monitoring Quality Score
- Keyword Optimization
- Bid Optimization
- Analyzing Opportunity
Download Caitlin Schlichting – AdWords IQ Academy