Definitely a good read if you’re a marketer! Do purchase from them if you’re able to!
What is inside Pricing Creativity?
Introduction: What Price for a Logo?
- Price Like a Marketer
- Inputs, Outputs, or Value: What Are You Selling?
- The Many Ways in Which You Deliver Value
Rules – Live by These
- Price the Client, Not the Job
- Anchor High
- Say a Price Before You Show a Price
- Master the Value Conversation
- Offer Options
- Limit Unpaid Proposals to One Page
Tips – Use These in Specific Situations
- Constructing Your Proposals
- Crafting High-Priced Options
- Framing Low-Priced Options
- Make the Margin in the Middle
- Pricing Models
- Do Retainers Right
- Lease Instead of Sell
- Sprints, Points, Tips, Pay What You Like, and More Alternative Pricing Models
- Sell Risk Reduction
- Nudge, Nudge; Wink, Wink
- Never Discount (But When You Do, Do it Right)
- Alternatives to Cutting Price
- Remove Pricing From the Front Lines
- Negotiate Like a Pro
- The Next Level
- Begin to Untether From Time
- The Last Obstacle is You